Doroshenko Agency Cases and Portfolio — Client Results in Numbers
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Doroshenko Agency
@doroshenko.agency · digital agency
We build websites and bring in clients. Here's our work feed: real numbers, "before → after," and client reviews. 500+ projects across all of Ukraine. 🇺🇦
500+projects
20+years of experience
100%full ongoing management
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Doroshenko Agency
Industrial Equipment · klad-armatury.com.ua • case
You have a website, product, and active ads — but fewer leads than you'd like, and no clarity on which channel actually works? Klad Armatury faced the exact same situation. We analyzed the niche, competitors, and channels — and showed in numbers where to get clients and what to do first.
Categories:
Channel Potential · Strategy Forecastup to +60 leads/month
Niche potentialCurrent level
SEO · organic traffic+130%
Google Ads+70%
Social Media · content+210%
4competitors analyzed
+60/monthlead potential
1clear action plan
What the Client Received
Current market position
Priority promotion channels
What to change on the website
Implementation sequence
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Doroshenko Agency
Improvement · WordPress + WooCommerce • mini-case
A small thing, but a pleasant one 🙂 The client's prices are set in dollars and automatically converted to hryvnia. But the "Regular Price (₴)" field only updated after saving — you'd enter a new price, but had to click "Save" just to see the hryvnia amount. We wrote a script and built it into the WordPress admin: now the hryvnia recalculates on the fly, right as you type.
Categories:
WooCommerce · $ → ₴ Conversionon the fly ⚡
try changing it ✎
0
updated ✓
× rate 44.64 — recalculates as you type, no "Save" required
0unnecessary "Save" clicks
⚡instant recalculation
WPbuilt into the admin panel
🙂 A small thing, but a pleasant one: fewer clicks, no more missed recalculations — and working with the catalog got easier every day.
Your website is outdated, awkward to edit, and doesn't sell well — sound familiar? Stone manufacturer YAMKAR came to us for a "cosmetic" redesign. The audit showed otherwise: patching it up wasn't worth it. We built a new, modern website on WordPress — convenient, on-brand, and ready to grow.
Advertising works, services are top-notch — but the clinic isn't growing? "Tviy Stomatoloh" faced the same story: 85% of patients came from advertising alone. We found where the budget was leaking, where they lagged behind competitors — and delivered a growth plan with a forecast.
The plant's website looked like a "relic from the 2000s" and didn't match the company's scale. We built a modern website on Laravel with a WOW design — glassmorphism, smooth animations, and 95+ Google PageSpeed.
Not just a simple page, but a full-fledged educational platform — with courses, personal accounts, payments, and a WOW design? That's exactly what we built for Mind & Business Academy: WordPress + LMS, 5 courses, two languages, and a space concept where each course is its own planet.
Advertising performs perfectly — yet leads are still fewer than they could be? For a network of premium coworking spaces, Creative States we ran a strategic audit and found the main leak: over 40% of clients were being lost due to technical flaws on the website.
What do you do when you're already #1 in your niche? For EXIST.UA — the largest auto parts network in Ukraine — we conducted an independent audit and strategy. Even the market leader had room to grow: +15–20% organic traffic and channels that were bringing sales to competitors.
Customers are increasingly asking ChatGPT instead of Google. We made sure that for queries about windowsills — rounding, edging, Werzalit — AI recommended Kom-Fort specifically. Now the company gets mentioned by ChatGPT, Gemini, and AI search.
Ukraine's market leader wanted to expand into Europe. For a recuperator brand, PRANA we developed an expansion strategy into Scandinavian and European markets: analysis of competitors, demand, and channels. The result — a step-by-step market entry roadmap into new markets.
Categories:
Scandinaviatop market by demand
2.5 monthsstrategy development
Roadmapfor entering the EU
What the Client Received
Competitor Analysis in the EU
Demand Assessment by Market
Client Acquisition Channels
A Market Entry Roadmap
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Doroshenko Agency
Medical Goods Online Store · dentpro.com.ua • case
A medical goods online store needed a website that actually sells and more orders. We rebuilt the site, created a convenient catalog with filters, and rolled out SEO, Google advertising, social media targeting, and content. Within a year — +160% traffic and a steady flow of orders.
Categories:
Orders per Monthbefore → after
40
before
104
after
+160%search traffic
104orders/month
+160%sales
DP
DentProstore manager★★★★★
We're happy with the website, and most importantly — it generates real orders. The catalog is convenient, and customers easily find what they need.
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Doroshenko Agency
Language School · cambridge-club.kyiv.ua • case
The language club wanted more students from search. We improved the site technically, created useful content tailored to parents' and students' queries, and boosted rankings across key areas. Google position: 18 → 2, traffic +100% in a year.
Categories:
Google Position · "English courses Kyiv"18 → 2
2Cambridge Club
7
14
18started here ↑
№2in Google
+100%traffic
+18top queries
CC
Cambridge Clubadministrator★★★★★
Now we're found on Google organically — before, we only paid for ads; now free traffic comes in every day.
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Doroshenko Agency
Driving School • case
A local business needs nearby customers. We set up and optimized the Google Business Profile, gathered reviews, and optimized for "driving school near me." Now the driving school is #1 in local search results and on the map in its district.
Categories:
Your Business — #1★★★★★ 4.9 · 214 reviews
#1on Google Maps
+76%leads
4,9★rating
DS
Driving Schooldirector★★★★★
People now find us on the map and call right away. Leads for training have grown noticeably, and groups fill up faster.
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Doroshenko Agency
Aesthetic Medicine Clinic • case
We noticed clients increasingly asking ChatGPT and Gemini for advice. We implemented AI Optimization (GEO): structured the information so AI would recommend this specific clinic. Now the clinic gets recommended in AI search responses.
Categories:
Recommend a reliable aesthetic medicine clinic in Kyiv
One clinic worth considering is the client's clinic — it has a high rating, modern equipment, and certified doctors.
Source: clinic website · Google reviews
AIrecommends the clinic
+41%new inquiries
GEOsince 2004
EM
EstetMed Clinicmarketing director★★★★★
This is the future, and we're first in it. Ask ChatGPT — it recommends us. Patients say it themselves: "AI recommended you to us."
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Your Case Could Be Next
We'll calculate a real lead forecast for your niche and show you where to start. Free, no fluff.
This is just a fraction of our work — there are far more real results 🙂
Industrial EquipmentB2BMarketing Strategy
Building a Clear Roadmap for Online Sales Growth
A marketing strategy for KLAD ARMATURY — research that united the website, advertising, SEO, reputation, and the B2B buyer's journey into one coherent growth system.
Sound familiar?
✕You have a website, product, and active advertising — but fewer leads than you'd like
✕It's unclear which channel actually brings clients and which is burning the budget
✕People visit the site — and leave without submitting a request
✕You want a system and a plan, not random, chaotic actions
That's exactly the situation Klad Armatury came to us with.
What the Competitor Analysis Revealed
We analyzed 4 main competitors — their search visibility, traffic sources, and positioning. We found that the leaders get 2–3 times more organic traffic, which means there's clear room to grow.
Search Visibility · Niche Analysisroom to grow
Competitor A (leader)100%
Competitor B80%
Competitor C63%
Klad Armatury34%
Channel Potential
We calculated how many leads each channel could realistically deliver in this niche — and how much the client is currently missing out on. The biggest reserve lies in SEO and social media content.
What Each Channel Can Deliver · Forecast
Niche potentialCurrent level
SEO · organic trafficpotential +130%
Google Adspotential +70%
Social Media · contentpotential +210%
How much you can getup to +60 leads/monthHow much to investprecise calculation
Where Clients Are Lost
The website audit revealed the main bottleneck: there's traffic, but only a handful convert into leads. The biggest loss happens on the website itself, between the visit and the lead.
Funnel · Where Clients Are Lost
Impressionsadvertising · search10 000
Website Visitclicks1 200
The biggest drop-off happens here — the website and offer decide the outcome
Leadform · call90
Salecustomer24
Figures are based on the niche analysis and strategy forecast for this project.
Implementation Roadmap
01
Studied the Business and Audience
Key advantages, product features, and the B2B buyer's journey — from recognizing a need to placing an order.
02
Analyzed Competitors and the Market
Websites, positioning, traffic sources, and search activity of 4 competitors. Where there's an opportunity to win and which channels have potential.
03
Evaluated Advertising Channels
Current traffic sources and the role of advertising. Working tools, risks of non-targeted clicks, and where the budget is spent most effectively.
04
Conducted a Website and SEO Audit
Structure, navigation, product cards, technical condition, and visibility. Where users drop off before reaching a lead.
05
Assessed Trust and Reputation
Google Business Profile, reviews, photos, and information. The website's readiness for modern search, including visibility in AI systems.
What the Client Received
A comprehensive marketing strategy that united all areas of growth into a single coherent system. The document includes:
Current market position
Key growth opportunities
Priority promotion channels
Necessary website changes
Implementation sequence
Main Result
Before
The website, product, and advertising worked in isolation. It was unclear which channels brought B2B orders and what to prioritize.
After
A single coherent strategy that answers the key question: what to do first and what to add in later stages.
After the presentation, the client continued working with us — moving on to step-by-step implementation of the developed strategy.
Facing a similar situation?
We'll break down your niche, competitors, and channels — and show you in numbers where to get clients. Free consultation.
Natural StoneManufacturingWebsite Development
When a Redesign Turned Into Building a New Website
A natural stone manufacturer and supplier, YAMKAR came to us for a design update — and got a new, modern website on WordPress that showcases the product better and sells.
✕The website is outdated and looks dated next to competitors
✕It's awkward to edit — you're afraid to touch anything for fear of "breaking" it
✕It fails to communicate advantages and doesn't prompt visitors to reach out
✕You want to update it, but aren't sure whether to patch the old one or start fresh
That's exactly the request YAMKAR came to us with — a "cosmetic" redesign.
What the Client Requested
The request seemed straightforward: update the design and make the site clearer and better at selling. The company manufactures and supplies natural stone for residential and commercial projects — and the website finally needed to match the product's quality.
What the Technical Audit Revealed
Before designing anything new, we checked the site under the hood. It turned out to be outdated to the point that further improvements weren't worthwhile — the money would have gone into a technically obsolete system.
Audit of the Old Websitea new foundation is needed
Modern Standards25%
Ease of Editing30%
Structure22%
Mobile Usability38%
Growth Potential15%
Scores — from the technical audit of the old website.
Cosmetic Fix or New Foundation?
We honestly showed the client two paths — and why patching loses here.
Patch the Old
Money poured into an outdated system. The limitations and inconvenience remain, while the risk of it breaking down keeps growing.
New Website
A Modern Foundation Built for Business Goals — easy to edit, reliable, and simple to grow further.
Why WordPress
We chose WordPress as a convenient, intuitive, and flexible platform — so the client could keep growing the website without any headaches.
Convenient, Intuitive Editing
Flexibility for Any Task
Easy to Scale and Grow
A Huge Ecosystem of Solutions
Our Solution
01
A New Website on WordPress
A convenient, intuitive, and flexible system — with simple editing and headroom for future growth.
02
Updated Design
A modern look that showcases natural stone beautifully and builds trust in the company.
03
Marketing Integration
The pages don't just inform — they drive inquiries: showcasing the product range, highlighting advantages, and prompting visitors to get in touch.
What the Client Received
Not just a redesign, but a new, modern website on WordPress — with a better structure, a refreshed look, and a solid foundation for further growth.
A Modern Website on WordPress
Updated On-Brand Design
A convenient, intuitive structure
Pages that drive inquiries
Main Result
Before
An outdated system not worth investing in further. A cosmetic update wouldn't have solved the problem.
After
A new foundation better aligned with business goals — with quality, timeline, and budget kept in balance.
Instead of investing in a technically outdated system, the client got a new foundation, that works for the business — not against it.
Is your website outdated too?
We'll run an audit and give you an honest answer: patch it up or build new — and show you how to make it modern and sales-driving. Free consultation.
DentistryClinicMarketing Strategy
Why the Business Isn't Scaling Even Though Ads Are Working
Marketing Strategy for a Dental Clinic "Tviy Stomatoloh" — we found where the budget was leaking, identified the gap behind competitors, and delivered a growth plan with a forecast.
Sound familiar?
✕The ads work, the service is great — yet the business isn't growing
✕Unclear exactly where the ad budget is leaking
✕What competitors are doing and why they're ahead
✕What's needed isn't a "general audit" but a concrete action plan
This is exactly what brought "Tviy Stomatoloh" to us.
The Main Problem: Dependence on Advertising
The clinic was getting patients almost exclusively from paid ads. Stop the ads, and the flow of patients nearly disappears. Organic traffic was negligible.
Website Traffic Sources · Per Month85% — Paid
85%advertising
3,050 sessionsPaid Advertising · 85%
245 sessionsOrganic Search · 15%
Falling Behind Competitors
We analyzed 4 competitors. It turned out the clinic's organic traffic was 34× lowerthan that of the niche leaders — a massive shortfall of "free" patients.
Organic Traffic · Clinic vs. Competitors34× behind
Niche Leader~8 300
Competitor 2~3 600
Competitor 3~1 900
Tviy Stomatoloh245
What the Audit Revealed
We checked the website, Google Business Profile, and AI-search readiness. The scores were low — meaning there's plenty of room to grow.
35/100
Website Technical Condition
65/100
Google Business Profile
10/100
AI Search Readiness
26 secaverage time on site — visitors leave almost instantly
10.9 secmobile load time (critically slow)
15–16 secon service pages — not enough time to hook visitors
Figures from the audit conducted during strategy development.
Where the Budget Was Leaking
We broke down Google Ads in detail and found specific losses:
"Junk" traffic in Performance MaxCampaigns limited by budgetLosing patients during evening hoursWeak calls to action (CTAs)
Entry Points into the Niche
We gathered and mapped out the semantic core by cluster (general, transactional, symptom-based queries) and found underrated directions where the clinic could be first to move:
A comprehensive marketing strategy with a results forecast for each direction:
Organic Traffic Growth
Improved website conversion
More calls from Google Maps
AI Search Readiness
More effective ad campaigns
A clear, prioritized action plan
Main Result
Before
85% of patients came from ads alone. Organic traffic was 34× lower, the site scored 35/100, and visitors left within 26 seconds.
After
A clear growth plan with a forecast: organic traffic, conversion, calls from Maps, and AI search — so the clinic no longer depends on ads.
The strategy has been accepted, and implementation is underway — the clinic is breaking free from ad dependence and building a steady flow of patients.
Business not scaling even though your ads are working?
We'll find where your budget is leaking, benchmark you against competitors, and deliver a growth plan with a forecast. Free consultation.
Glass PlantB2BWebsite DevelopmentLaravel
Website Development for a Glass Plant on Laravel with a WOW Design
A new website for Rokytne Glass Plant (rsz.com.ua) — custom Laravel development and a premium design that finally matches the manufacturer's scale.
✕The website looked like a "relic from the 2000s" — embarrassing to show partners
✕Didn't match the company's real scale and standing
✕Failed to build B2B trust or present the product as premium
✕Slow and awkward on mobile
That's exactly what the plant's old website looked like — time to change it.
About the Client
PJSC Rokytne Glass Plant — a manufacturer of glass packaging for food, alcoholic, and non-alcoholic beverages. A serious industrial operation with a premium B2B positioning — and the website needed to match that standard.
Project Challenge
The existing website looked like a relic from the 2000s and completely failed to reflect the company's scale and product quality. What was needed wasn't a cosmetic touch-up but a modern website that works for both image and sales.
What the New Website Looks Like
Browse the gallery — click any screenshot to see it in detail.
Our Solution
01
Strategy and Prototype
We analyzed the brief and audience, mapped out the structure, and built a prototype of the future website.
02
WOW Design
Glassmorphism and Soft UI, smooth animations, and modern typography — a premium visual language befitting the quality of the glass.
03
Custom Laravel Development
We built the website on Laravel — no heavy CMS involved. Fast, reliable, and flexible, with full control over functionality.
04
Optimization and Accessibility
We sped up loading, made the site fully responsive on mobile, and implemented WCAG accessibility standards.
Design That Impresses
Glassmorphism and Soft UITranslucent cards and soft gradientsSmooth animations · smooth-scrollMicro-animationsModern typography
Result
A modern, fast website that showcases the product beautifully and sets the plant apart in the market.
95+Google PageSpeed
Laravelno heavy CMS
WCAGaccessibility
100%mobile responsiveness
What the Client Received
A Modern Website on Laravel
WOW Design (Glassmorphism)
95+ Google PageSpeed
Responsive Design and WCAG Accessibility
A premium product presentation
Flexibility without CMS lock-in
Main Result
Before
A website that looked like a "relic from the 2000s," failing to match the company's scale or build B2B trust.
After
A modern, fast website on Laravel with a WOW design — 95+ PageSpeed and a premium presentation that works for the brand's image.
Instead of an outdated website, the plant got a premium tool, that presents the product at the level of its real quality.
Want a website that impresses from the very first screen?
We'll build a modern, fast website with a WOW design — tailored to your brand and goals. Free consultation.
Educational PlatformWordPressLMS
How We Created a WOW Design and Launched an Educational Platform on WordPress
A comprehensive educational platform for Mind & Business Academy (junusovy.com) — from idea to launch: WordPress, LMS, a student dashboard, payments, and two languages.
✕What's needed isn't a simple page but a full-fledged platform with courses and payments
✕Template solutions don't hold the brand together and look "like everyone else's"
✕Lots of moving parts: dashboards, access control, mailings, two languages
✕The goal is a WOW effect, not just another generic website
This is exactly the large-scale launch we delivered for Mind & Business Academy.
About the Client
Mind & Business Academy — a Ukrainian educational platform for entrepreneurs and people looking to shift their mindset and launch their own business. Online courses, webinars, and mentorship programs led by practitioners.
The Task
Build a full-fledged educational website from idea to launch — an integrated platform, not just a set of pages. Requirements included:
5 courses with unique landing pagesA student dashboard with time-based accessOnline paymentTwo languages · UA / ENAutomated emails after purchaseCustom design, not a template
A Space Concept
We built the design around a space visual metaphor: each course is its own planet in its own universe. This gave the platform a distinctive character and a "wow" from the very first screen.
What the Platform Looks Like
Browse the gallery — click any screenshot to see it in detail.
Our Solution
01
Analysis and Planning
We researched the market and competitors, and mapped out a detailed structure for the future platform.
02
UX/UI Design
We developed a unique custom concept built on a space metaphor — no templates.
03
Markup and Development
We technically built the website on WordPress — fast, reliable, and ready for future growth.
04
LMS and Student Dashboard
We connected the learning system: a personal dashboard, time-based course access, and protection against multi-device logins.
05
Payment and Automation
We integrated online payments and automated post-purchase emails — everything runs on its own.
What's Inside
Time-based course access
Protection against multi-device logins
Personal student dashboard
Automated emails after payment
Two languages · UA / EN
5 course modules
Result
The client got a ready-made educational platform with its own identity — convenient for both students and administrators, with custom branding instead of a template.
5courses with landing pages
WP+LMSlearning system and dashboard
UA/ENtwo languages
100%own identity
Not a template, but a full turnkey platform — the academy's caliber is evident from the very first screen.
Want your own educational platform?
We'll build a platform website with courses, a dashboard, payments, and a WOW design — tailored to your brand. Free consultation.
Premium Coworking SpacesNetworkStrategic Audit
Strategic Audit and Marketing Review for Creative States
A network of premium coworking spaces Creative States has a strong brand and active advertising. We found exactly where clients and budget were being lost — and delivered a scaling roadmap.
Key Case Insight
40%+lost
"Even with perfectly set up advertising, technical flaws on a website can eat up nearly half of your budget.»
Over 40% of potential clients were being lost at the website interaction stage — due to technical flaws.
Sound familiar?
✕Ads are well set up — yet results fall short of potential
✕Unclear exactly where clients are dropping off on the way to a lead
✕Multiple locations — and all need consistent occupancy
✕The brand is strong, but the digital side is lagging behind it
This is exactly the request Creative States came to us with.
What the Client Requested
Despite a strong market position and active advertising, the company needed an independent expert perspective. The tasks:
Optimize leads and find new channelsKeep all 5 locations consistently fullStrengthen recognition in the premium segmentIn-depth technical and strategic analysis
What We Did
01
In-Depth Competitive Analysis
We broke down competitors' strategies in the premium segment and found their weak spots — points where market share could be won back.
02
Media Planning and Channels
We identified 3 priority lead-generation channels and 2 strategic presence directions for brand recognition.
03
Local Marketing
We developed tailored recommendations for each of the 5 locations, factoring in neighborhood and audience specifics.
04
Conversion Diagnostics
We found critical bottlenecks in the sales funnel, as well as technical and interface errors that were losing clients.
05
Content & UX Audit
We built a roadmap for website improvements and better content clarity — so visitors follow through to booking.
Result
All tasks completed. The client received a comprehensive scaling roadmap — with concrete actions across channels, locations, and the website.
Analysis of competitors and weak spots
A media plan with 3 lead-generation channels
Recommendations for 5 locations
Funnel and loss diagnostics
A website improvement roadmap
A brand-strengthening plan
40%+losses identified
5locations covered
3lead channels
1scaling roadmap
Sometimes the biggest growth isn't hiding in a bigger budget, but in eliminating lossesyou can't see.
Ads are working, but results fall short of potential?
We'll run a strategic audit, find where clients and budget are leaking, and deliver a growth roadmap. Free consultation.
Auto PartsE-commerceMarketing Strategy
Marketing Strategy and SEO Audit for EXIST.UA
EXIST.UA — Ukraine's largest online auto parts store and the undisputed traffic leader in its niche. We ran an independent audit and found what's invisible from the inside: growth reserves even for the market leader.
Key Case Insight
+20%traffic
"Being No. 1 doesn't mean there's no more room to grow. The biggest reserves are often hidden in the details a market leader stops noticing.»
Even at the position of an absolute leader, we found potential for +15–20% in organic traffic and new sales channels.
Sound familiar?
✕You're a leader but not sure you're squeezing the maximum out of your traffic
✕Unclear which channels competitors are using to pull sales away from you
✕You need an independent outside view, not a report from your own team
✕There's a suspicion of technical errors quietly stealing visibility
This is exactly the request EXIST.UA came to us with.
What the Client Requested
Despite leading in search, the company needed an independent expert audit and strategy. The tasks:
Assess the effectiveness of current SEOUncover competitors' methods in the nicheFind additional sales channelsIdentify technical website errors
What We Did
01
In-Depth Independent Audit
We confirmed the client's traffic leadership while also uncovering strategic mistakes that were costing hundreds of visits every month.
02
Competitor Advertising Analysis
We analyzed competitors' advertising strategies in the niche and identified the top 3 most profitable channels worth strengthening.
03
New Traffic Sources
We recommended additional acquisition channels and calculated the growth potential for specific sections of the site.
04
Technical Diagnostics
We found technical errors affecting search visibility and prioritized them for resolution.
05
Link Strategy
We analyzed the backlink profile, identified critical errors, and delivered a plan for working with external links.
06
6-Month Implementation Plan
We consolidated everything into a step-by-step six-month SEO roadmap and presented it to the client at an online meeting.
Result
The client got an objective picture and a step-by-step strategy for growth — with confirmed potential +15–20% in organic traffic even from the position of market leader.
An independent audit of current SEO
The top 3 profitable competitor channels
Recommendations for new traffic sources
A list of technical errors and priorities
An external link strategy
A 6-month SEO roadmap
+15–20%traffic potential
TOP-1niche leader
3competitor channels
6 monthsimplementation plan
Even an absolute leader has hidden reserves — you just need to know where to look.
Want to know where your growth reserves are?
We'll run an independent audit and strategy: show you where you're losing traffic and sales, and how to fix it. Free consultation.
Windowsill ProcessingAI OptimizationGEO
AI Optimization for Kom-Fort: When ChatGPT Recommends You
Google is gradually losing its dominance — customers increasingly ask ChatGPT and Gemini "where to order." We made sure that for windowsill-related queries, AI assistants recommend Kom-Fort.
Key Case Insight
"If your website isn't optimized for AI, you won't appear in AI responses, and clients won't even find out about you. They'll go to whoever ChatGPT recommended."
Search is changing: more and more people are asking not Google, but ChatGPT, Gemini, and AI search — and get a ready-made recommendation for a single company.
Sound familiar?
✕Customers ask ChatGPT "where to order" — and you're not there
✕AI recommends competitors and doesn't mention you at all
✕Your website isn't optimized for AI algorithms
✕You don't know whether AI mentions you at all
This is exactly why Kom-Fort came to us for AI optimization.
What the Client Requested
The company processes windowsills (rounding, edging, end-finishing, Werzalit) and wanted to be found not just on Google, but by AI assistants too. The tasks:
Appear in ChatGPT and Gemini responsesBe recommended for target queriesGet ahead of competitors in AI searchGain a new source of clients
What We Did
01
Keyword Selection
We identified up to 10 key queries where it mattered for the client to be visible to AI (rounding, edging, Werzalit, and more).
02
Project Kickoff
We launched the technical process: preparing content and structure for how AI systems "read" and cite websites.
03
Optimization for AI Systems
We optimized for all major AI systems (ChatGPT, Gemini, Google AI search) — so the algorithms would know the company and recommend it in their responses.
04
Results Analysis
We tracked which phrases and at what positions AI shows the company, and built a plan for growing mentions further.
The Result — AI Recommends You
Kom-Fort started appearing in the responses of ChatGPT and Gemini for target queries and started getting new leads. Here are real examples — AI recommends the company alongside competitors, and often first:
Presence in ChatGPT and Gemini
Mentions for queries about rounding, edging, and Werzalit
A position among, or above, competitors in AI responses
A new source of clients from AI search
ChatGPT+ Gemini
3proof examples
up to 10target queries
Newleads from AI
Whoever gets into AI responses first takes the client, while competitors are still counting on Google alone.
Want ChatGPT to recommend you?
We'll make sure AI assistants know your business and recommend it to customers. We'll check for free whether AI mentions you right now.
Heat Recovery UnitsCleanTechMarketing Strategy
Expansion Strategy for the Scandinavian and European Markets for PRANA
PRANA — a leading Ukrainian brand of innovative ventilation systems (heat recovery units) and a market leader. The company wanted to expand into Europe — and needed not a "trial run," but a clear expansion plan.
Key Case Insight
"Entering a new market blindly is a wasted budget. Research and strategy first, then money into promotion.»
Demand analysis showed: Scandinavia is the priority market for heat recovery units, given the climate and high energy costs.
Sound familiar?
✕You want to expand abroad but don't know which market to start with
✕Unclear who the competitors are there and what their strengths are
✕No certainty that there's demand for your product there
✕Unclear which channels to use to find your first clients
This is exactly the request the PRANA brand came to us with.
What the Client Requested
The leader of the Ukrainian market was planning international expansion and wanted a comprehensive plan, not a surface-level assessment. The tasks:
Who are the main competitors in the EUIs there real demand for energy-efficient solutionsWhere to find the target customerWhich channels to use to reach them
What We Did
01
Competitive Intelligence
We analyzed the players in the European market — pricing, unique advantages, and promotion strategies — and found their weak spots.
02
Demand Analysis by Market
We assessed each country's potential and determined the priority: Scandinavia ranked first due to its climate and high energy costs.
03
Channel Discovery
We mapped out the customer journey — from Google search to regional marketplaces — and determined where it's most effective to acquire buyers.
04
Strategy Adaptation
We developed positioning that builds trust with European buyers and consolidated everything into a step-by-step market-entry roadmap.
Research Tools
Google Ads & TrendsSemrushSimilarWeb
Result
The client got a step-by-step market-entry roadmap for new markets — with country priorities, competitor analysis, channels, and positioning. PRANA is ready for the next stage — building a website for its expansion.
Competitor analysis in Europe
Market prioritization by demand
A map of client-acquisition channels
Positioning tailored to the European buyer
A step-by-step market-entry roadmap
Scandinaviathe #1 market by demand
2.5 monthsstrategy development
3analytical tools
1market-entry roadmap
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